The Ultimate Cheat Sheet for Facebook insights

In case you are one of those individuals who are marketing on Facebook, you must have taken a dip into your Page Insights. And after visiting the page, you must have seen something similar to this and would have never gone back there again.

This is because Facebook has now included and implemented a new as well as much better version of the Page Insights in order to make it easier for you to understand how your page is actually doing and to see who is engaging in your posts and updates. Below are the guidelines on how to read and understand your Facebook Page Insight correctly and what to do afterwards.


This tab gives a brief summary regarding the most recent activities that took place on your Facebook page. By default, this tab will show the data for the last 7 days and several line charts can be simultaneously seen on the top of this page.

The Page Likes graph shows a high end view of the following activities:

(A)   The total number of page likes you have.

(B)   Summary regarding whether there was positive or negative growth over the week.

(C)   Comparison of this week’s page likes with that of last week’s.

To examine the results in deep, you just simply have to click on the right facing arrow present on the graph.

In the next view, you can see a record of your total page likes as of today and over the entire time as shown in this graph. You can now compare your performance by looking at your benchmarks over the time. The second graph depicts the different types of likes that you have acquired or lost. In case you have a greater number of unlikes, this may be because of two reason, either this is because of posting too often or you have been posting something that your audience is not able to connect with.

The third and the last graph on this page show where you are getting your likes from. This graph is often known as Where Your Likes Came From chart. This chart contains details such as:

(A)   Page suggestion: the user may have liked your page based on suggestion that he got from some other page he has liked.

(B)   On page: people may have liked your page after visiting its URL directly.

(C)   Mobile: users accessed your page from their tablets as well as smart phones.

(D)   Ads and Sponsors: you have paid Facebook for displaying your page with a like button.

(E)    Others: from any other source, like seeing your page on a friend’s page.

From where are you getting the majority as well as least number of likes for your page? To optimize your page likes, continue as it is marketing in your strongest areas while optimizing and sharing your weak areas for a rounded approach.

Back on the Overview page

The second chart displayed on this page includes the analysis of your Post Reach. This chart will show the number of people whom you reached in the last week while comparing it to the prior week as well. Simply click on the chart for a detailed description of your Post Reach.

This graph turns into:

The first chart here shows your respective Post Reach i.e. the total number of people who saw your post both organically (they found your page themselves) as well as in the paid way (you paid Facebook for displaying your page in their newsfeed).

The second chart here shows the Likes, Comments and Shares on your page. If more people like, comment and share the posts on your page, you are reaching out to more people.

Both the charts given below summarize and sum up the Post Reach tab. The first chart shows how many people have hidden your posts, how many people have reported spam (preferably zero) and how many people have unliked your posts.

Simply hover the cursor on a specific day and you can reach out to your posts of that day and can evaluate the reasons for their behaviour.

The fourth and the final chart on this page is the Total Reach chart. This chart gives details about the total number of people who saw any activity on your page, both organic as well as paid. These may include posts by other random people, your own posts, page like ads as well as check-ins and mentions.

Again moving back to the Overview tab

Do not forget to visit the Page Visits section which is located next to Overview under the Page tab.

From here you can view the number of times each of your Page tab was visited. You must be wondering where your page tabs are located. They are located below your cover image at the top of your page’s timeline. This area usually includes the events tab, info tab, photos tab and the third- party app tabs.

Another chart on this tab i.e. the Other Page Activity chart shows the number of actions that people took which involved using your page. These activities may include posting on your page, mentioning your page, visiting your page and purchasing any offer from you.

The External Referrers chart is the last chart on the Page Visits tab. This tells about any other website from where people were directed to your page. Your website should also be an external referrer.  In fact, Google should be used as an external referrer from where people are redirected to your Facebook page. Any website or partner which links to your page should be included in this chart.

Let us go back to the Overview tab:

The last chart on this page out of the three total charts is the Engagement chart. This chart measures the likes, comments, shares as well as clicks on the posts on your page.

The final part of the Overview tab that we are going to discuss is the Recent Posts chart.

This chart shows your 5 most recent posts by default, including the location of the post, type of the post (offer, photo, link, etc). There also exists a Promote button, which can be used in case you want to pay in order to promote any post to your audience’s newsfeed.

When you click to see all the posts, there are two fantastic tabs that you should pay attention to i.e. the When Your Fans Are Online tab and Best Post Types tab.

There is an advantage of knowing when the people who like your page are online on Facebook, so that you can add more posts at a time when it will be seen and interacted with. Hover the cursor on the points on the graph and know the time when your audience will be online, so that you can plan your posts accordingly.

There is an additional chart called the Best Post Types chart. This is an extremely helpful chart which shows the types of posts that got the maximum engagement time i.e. the clicks, likes, comments, shares on post types such as photos, links, video and status updates.

The ultimate last tab on the Facebook Insight is the People tab at the top of the page. This tab shows the geographic location of all your fans, people who engaged on your posts, people who reached so that you can develop your content to reach the target audience.

Last but not the least; do not forget to Export your Data using the option available at the top of the insight page. This will help you to get all your data into an excel sheet for sharing and analysing purposes.

So are you feeling excited as well as empowered to explore your new Facebook Insights? This advanced tool is a step ahead than all other business insights available. It gives a more satisfying view on how to retain your Facebook audience by attracting and engaging them to come to your page.

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