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Saturday, 16 March 2013

10 effective tips for creating awesome package designs

Last updated on 04:44 - by Ramandeep Singh - Tags :


Packaging is indeed quite an important marketing tool which helps towards defining the product. So if you regard it to be just a wrapping material, think again. After all, packaging work wonders towards identifying, describing, displaying as well as promoting the esteemed product. Therefore, it has immense importance and utility. A company has the potential of earning millions, if it takes into consideration highly sophisticated packaging strategy. Hence, while reading the following article, you will equally get to know the inspiring packaging designs which will be a source of inspiration towards standing out from the crowd.

1. Strategize first


Prepare the packaging early and work on several ideas in order to ensure sophistication. Take views from the consumers about their preferences as well.

2. Focus on prevailing trends 


It is important to consider on the market positioning as well as branding. You should know the expectations of the general consumers from the product. Hence, as you focus on the prevailing trends, then it work wonders towards giving an eye-catching packaging as well. Isn’t it?

3. Maintain shape 

You cannot potentially sell products which are of unusual shapes. They demand lots of time and precision towards preparing the designs. Hence, it is important for you to be creative yet simple. Thereby, you will enhance the brand image of the product, thus resulting in increasing sales as well. Isn’t it?

4. Give a personalized touch 

It is important to note that the things which are artistically created by hands have comparably lots of value since it is gives a royal and personalized touch.

5. Hold the attention of consumers

Consumers look for innovation. Hence, it necessitates you to do your best towards attracting them. On the same lines, packaging should not involve startling colors or else it will jeopardize the whole essence. It should not loose its charm and look irrelevant. Similarly, maintain the attention of consumers by giving them a unique, innovative and refreshing look at periodical internals of time. It is preferable to make amendments after every 2 years or so.

6. Think out of the box 

World respects creativity and you equally need to be best at it. Hence, take care about those materials which are not used for packaging on normal basis such as velvet on jam bottle. You will literally enter the world of innovation as you use rubber bands, elastane, Styrofoam etc.

7. Be colorful 

Colors prove to be cost effective and they work wonders towards giving you the best possible assistance for all sorts of designing needs. Hence, the whole packaging should pose a source of attraction that consumers like to check out as well.

8. Don’t exert too much pressure 

You need to let the things go in an easy way and work in a calm and composed manner. On the other hand, if you are trying to oversell a product just because of its magnificent packaging, then it will not work in the long run. The product has to equally be transportable and it should be preserved (if it has the potential of being destroyed over a period of time). Packaging goes waste if the product is of no value and relevance to the consumers, thus demeaning the reputation of the company as well.

9. Focus on typography



The text on the packaging matters a lot and it should compliment the overall design. It should be clearly visible and the consumers do not have to strain even an inch towards reading the same as well.

10. Take extra care


Make sure that the consumer does not face any sort of inconvenience or problems while opening the package. After all, it requires extra care and hence should be packaged in a highly professionalized way.

Finally, as you read the aforesaid article, you will ensure eye catching design packaging in the easiest possible manner. After all, packaging convinces the consumers that they are actually making the right choice, provided that the quality of the product is a sophisticated one. Hence, it is not wrong to say that you are going to reap the benefits for ever as well. Isn’t it?

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